About Us

SUPPLYING BEST QUALITY BRANDED PRODUCTS

Defence Shoppe is an organization which is engaged in the business of providing welfare priced, best quality and branded products such as home appliances, electrical & electronic products, FMCG etc. As it had started the operations in 2008 for serving & retired personnel of Military, war widows, dependents of deceased military personnel and serving military personnel.

FIVE DIVISIONS ONE GOAL

The Digital Home Solutions, one of the leading business network established in the year 2006. It was the parent company and primarily a CSD (Canteen Stores Department), paramilitary and institutional dealer of LG Electronics India Pvt. Ltd. Later added as an authorized CPC (Central Police Canteen) agency of electrical & electronics products of various brands across South India. Also deal with government organizations like Lakshadweep Co-operative Marketing Federation Ltd (LCMF), Indian Naval Canteen Service (INCS), CSD etc.

BRANDS & OUTLETS

In the present scenario, Defence Shopee represented all Kerala across 21 outlets and seven godowns with an annual sales of 20 Cr. Few of our major brands are LG, Godrej, Whirlpool, IFB, Voltas, Faber, Havells, V-GUARD, Preethi, Bosch, Karcher, Arris, Repose, Anna, Kitex, Blue Star Etc.

OUR VISION

The most trusted south indian business partner for serving and ex service personnel.

OUR MISSION

Supplying our customers with timely, best quality branded products at a most concessional price. Defence Shoppe has adapted, expanded and developed its unique tradecraft while transitioning from a traditional entrepreneurship to a leading national establishment. Continuously improving quality, operational efficiency and highest level of customer satisfaction.

OUR VALUES

Responsibility, reliability, integrity, transparency and respect for the rules while conducting business, are the principles that guide our actions and form the foundation of our relationships built on trust with all customers. Our commitment safeguards and supports professionalism.

OUR TEAM

Geemon Raj’s passion for entrepreneurship turned into a breakthrough in the defence category business. He started his career in 1992 as a sales representative in BPL. In 1995, started his own business in the distribution of photographic material. In 2006, entered into the CSD (Canteen Stores Department) business in the name of Digital Home Solutions. Over the years, Digital Home Solutions, Defence Shoppe and the subsidiaries have become a prominent name in the same business segments across south India.


Having the Cheif Marketing Office in Ernakulam, Defence Shoppe employs more than 112 people across Kerala. And our team is highly innovative, enthusiastic multicultural and technical driven team where each contribution is prime and everyone is encouraged to do what they can do best. Adding FMCG division in 2021 is a milestone for Defence Shopee.